Our Story
Our story starts with the name
Society perceives as stupid. But what does society call
Often, it’s anything different or anything that’s done differently.
Often when people have done the right thing, without caring about what society thinks, they have been called . These are the people who have changed the world and made it a better place.
Making an impact through innovation,
honesty, and thoughtfulness
For us, is the spirit of looking at things differently.
Trying new things even when success is not guaranteed.
Not stepping on others to get ahead.
Thinking about the benefit of others just as you’d think about your own.
This was the spirit on which was founded in 2024
With the belief that a business cannot be about financial gain alone.
It is about making a positive impact. That’s what is about.
Distinctive fashion
for the contemporary Indian
with In-house capabilities in design, manufacturing, technology, data science, and marketing